But some might find them to be a bit pricey, so you can use cheaper or free alternatives like Sumo, GIMP, or Pixlr. If you do want to design them yourself, Adobe Photoshop and Adobe Illustrator are ideal tools. Design Your PinsĪre you planning to design your own pins, or find someone who can do it for you? You can use these insights to zero in on the hottest topics right now and see if you can brainstorm any pin ideas that might cater to those audiences. Reddit List is a “shortcut” to the most active communities on the Reddit platform. This isn’t a super in-depth tool, but it’s great for a high-level view of what people are talking about. For example, you can see how many people Googled the term “donut enamel pins” in the last 6 months in the U.S. Google Trends lets you see search trends through different filters. You can also look through the “trending” sections to see what themes are popping up. Type your ideas into the search bar to see what Amazon’s algorithm serves up first. Here are some ideas for researching online: AmazonĪs one of the biggest online marketplaces in the world, Amazon can give some helpful insights into what people are shopping for these days. The main goal is to find groups of people who have specific passions and interests - which you can do using your own experiences and networks, or online via research tools, forums, and websites. The more specific you can get with your niche, the less competition you’ll have in the market - which means the easier it will be to win over potential customers.įor example, Custom Plugs has made a name for itself with its unique brand of indie and horror pins. That’s why you should start by researching and validating a niche. You might feel like you have amazing ideas for the kinds of enamel pins you want to make, but it doesn’t really count unless other people agree with your opinion. Well, that’s not the savviest business approach. You know that old saying, “Build it and they will come?” Whether you’re learning how to make enamel pins at home or planning to contract a designer (or outsource completely via dropshipping), here’s what you’ll need to think about as you plan your new business.
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